BCBS Announces New Strategic Affiliation with Cambria Health

Blue Cross Blue Shield of North Carolina (BCBSNC) announced a major new affiliation agreement with Cambria Health last week, the parent company of the BCBS plans in Oregon, Idaho, Utah, and Washington. The strategic affiliation will feature BCBSNC and Cambria pooling its investments in information technology, analytics, and corporate services to create a new entity called Cambia Health Solutions in which BCBSNC’s Dr. Patrick Conway will serve as CEO. The affiliation is not a formal merger and neither company is acquiring the other; both organizations will continue to maintain their existing separate health plans in five states, all locally led and regulated.

“We have to do something different to make health care better, simpler, and more affordable for the people we serve,” said Dr. Conway in announcing the agreement. “By sharing resources, innovations, and best-in-class services we can fundamentally transform the way individuals and families experience the health care system.”